The continuous development of the widely application of labels and tags variety naturally promote the development of the label printing technology.Label printing cover the flat, convex, concave, net, etc. All printing way.Can be seen from the development trend of global label in recent years, rotary printing, digital printing flexographic printing, narrow in European and American countries as a new bright spot label printing, but also to the development trend of label printing.

Label is mainly used in cosmetic, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics products and industries.Among them, the date, food, health care demand for label product.

According to forward-looking industry institute label printing industry research group, according to data label printing production value of 19 billion yuan in China in 2010, production of 2.5 billion square meters, up 20%;Label printing production value of 23 billion yuan in 2011, production reached 3 billion square meters, up 20% from a year earlier.Label printing industry with the development of the market economy in our country, especially the date, food, washing supplies, medicine, cosmetics, household appliances and small home appliance, as well as the rapid development of supermarkets, logistics and other industries and the rapid growth, after several years of development, label printing industry chain has been formed.

At present, the global self-adhesive label printing according to the different ways of printing can be divided into flexo printing primarily in North America, with letterpress and flexo half of Europe and the asia-pacific region is given priority to with embossed the three camps.

In North America dominated by flexo printing technology as the typical representative of the non-drying label printing.Main equipment unit is small and medium-sized printing unit, give priority to with ink, using roll to roll printing, circle pressure circle die-cutting way, has high production efficiency, the craft is advanced, and conform to the requirements of environmental protection, etc.

European markets letterpress and flexo half, flexo printing application of basic the same as the United States, all use UV letterpress printing ink, equipment most for cascading or satellite, also for the roll to roll printing material processing way.

Is given priority to with embossed in the asia-pacific region, the majority of developing countries in the asia-pacific region, label printing is still relatively backward, even use letterpress printing, but using UV ink equipment accounted for only a few, most of the label printing still use resin type, roll to roll printing ink and sheet-fed printing mode coexist;Because human labeling ratio is higher, so the sheet-fed offset printing sticker widely used;On the die cutting way is given priority to with flat die cutting.

Currently the non-drying label accounted for 40% of global label market share, wet glue labels accounted for 42%, shrink labels and package effect of 9% and 7% respectively, wet glue labels and sticker occupies the absolute dominant position in the global label market.But as the label industry matures and consumers to improve the packaging requirements, wet glue labels are will reduce in the future, the non-drying label and shrink sleeve mark processing capacity will grow rapidly and label printing industry demand for high value-added adhesive material will gradually expand.